As followers of the traditional state religion dwindled, a gap opened in the faith market. The Horned Deceiver exploited this by targeting the lower middle-class, under-12 demographic, relying initially on playground word-of-mouth. By 1973 he had become so popular that he produced a successful range of merchandising including lunchboxes, bed sheets and wallpaper, plush dolls and black candles made from human tallow. He was a regular guest on local radio and on television where he appeared on celebrity panel quiz shows such as Celebrity Squares and Blankety Blank...
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