Advertising publication Lürzer’s Archive has made a (somewhat specious) claim that it’s the world’s most stolen magazine. Cut to "Untouchable Covers": an idea from creative Ben Gough of Leo Burnett to prevent the stickiest of fingers from making off with your copy of Lürzer’s Archive by placing quite possibly the most unappealing fake covers over the real thing. We’ve seen similar ideas before--Molson offered guys lady-impressing faux covers like "Trustfund"--but never employed as a prophylactic device.,,,
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